About Us

The network can be REBORN. [Renatus=Latin for Reborn]
Our founder and director, Stephen, has nearly 60 years of collected industry family experience backing his mission; provide a quality product at sensible pricing, exclusively through a network that can provide the customer the best service experience.
With the collective in-house knowledge & understanding of the market we have watched for many years as the main industry brands have positioned their product lines too high and been frustrated by the lacking on engagement towards the entry-level sector that offers a stepping stone in to the sport we love.
Along with many like minded dealers, we had to make the market work - by buying outdated stock with small discounts or risk it with large quantity orders of stock to achieve 'price matching' abilities. In 2025, Stephen along with family thought there must be a better way..
Fast forward to now; 2026 and we have a vibrant strong network of 5* dealers with experience and knowledge. Why go to a chain retailer when the local bike shop will sort you the bike; run you through the range, build it, take care of servicing... We all remember the overwhelming joy as children going to the bike shop, smelling the rubber fill the place and speaking with cyclists!
Our product range is concise and identified; 2* models across 5 sizes each. We have a small but effective customisation program and we offer warranty like the big brands! Our bikes ride like a trail hardtail should but are able to be a the commuter steed too, even comes with a cheeky branded fork mudguard!
Go back to the bicycle dealerships - thats where we are...
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